When doing business with an affiliate from another country, consider the cultural differences that may be presented.
This includes basic customs, mannerisms and gestures. This in turn may lead to being better liked by the customer, ultimately increasing the salesperson's opportunity to close the deal. In some countries, like the United States and Germany, it is common for people to speak loudly and be more assertive or aggressive when sharing ideas or giving direction. In countries like Japan, people typically speak softly and are more passive about sharing ideas or making suggestions.
When interacting with people from different cultures, speaking in a neutral tone and making a conscious effort to be considerate of others' input, even if it is given in a manner to which you are not accustomed, can help foster effective business communication. When launching a marketing campaign or advertising to members of a different culture, always research the target market prior to beginning the campaign. Levels of conservatism, gender views and ideologies can vary greatly between cultures.
Presenting a campaign that is not in line with specific cultural norms can insult the target audience and greatly hinder the campaign.
Every aspect of global communication is influenced by cultural differences. Even the choice of medium used to communicate may have cultural. When people belonging to different cultures communicate, these factors can The dialect became very different as people of East Germany had an influence of Culture also sets a specific norms which dictates behavior as they have.
Being aware of cultural norms can also help your company narrow down the target audience. For instance, in Japan and Austria, men usually are in control of decision making, but women make the majority of purchasing decisions in Sweden. Due to globalization, people from various cultures and countries increasing conduct business with each other.
Technology enables people to easily connect with people around the world in a moment's notice, but there are a few rules to remember before doing so.
If making an international phone or video conferencing call, be conscious of the time zone differences and make sure to set a reasonable time for all involved parties to interact. It is important to remember that cultural differences can also affect availability. For instance, just because you schedule a conference call for the middle of the business day does not mean that the time will be favorable for the people you are conducting business with. Many Spanish cultures have longer lunch breaks than Americans are accustomed to, which means there may be a two- to three-hour time period during the day in which the person you would like to meet with is unavailable.
She seems to speak in circles, almost dancing around the choice, even after hearing all the information needed to decide which care path to follow. You know that she has finished high school, and note impatiently that you have already spent an hour with her. The following week she returns. You worry about the length of the visit and falling behind with other patients. To your surprise, she is decisive.
She confides, with some prompting, that she discussed treatment options with her husband and mother-in-law, and together they have arrived at the best solution. Health is a cultural concept because culture frames and shapes how we perceive the world and our experiences. Along with other determinants of health and disease, culture helps to define:.
The following suggestions may help you care for and communicate with patients who are new to Canada: 3,4. Read more about cultural competence, including specific strategies for delivering culturally competent care. Helpful tools and resources are available from other sources.
SickKids Hospital in Toronto has created a series of e-learning modules. Developing a guide to help health professionals understand cultural preferences and characteristics around the world would be a mammoth undertaking. Culturally, health professionals in Canada are increasingly diverse, viewing the world and the people they see through many different lenses.
However, health care providers should learn skills around cultural competence and patient-centred care. Webinar: Mind the Gap! How Culture Influences Health Key points Culture is a pattern of ideas, customs and behaviours shared by a particular people or society. It is constantly evolving.
The speed of cultural evolution varies. It increases when a group migrates to and incorporates components of a new culture into their culture of origin. Knowing the difference can help health professionals with diagnosis and with tailoring a treatment plan that includes a larger or smaller group. The influence of culture on health is vast. It affects perceptions of health, illness and death, beliefs about causes of disease, approaches to health promotion, how illness and pain are experienced and expressed, where patients seek help, and the types of treatment patients prefer.
Both health professionals and patients are influenced by their respective cultures. Cultural bias may result in very different health-related preferences and perceptions.
This perspective allows care providers to ask about various beliefs or sources of care specifically, and to incorporate new awareness into diagnosis and treatment planning. Culture may include all or a subset of the following characteristics: 1 Given the number of possible factors influencing any culture, there is naturally great diversity within any cultural group. A great escape? Turning the page A year-old daughter of a Sudanese schoolteacher in a wealthy area of Khartoum left the country with her mother under the protection of a diplomat during a stable period.
Learning points: Diversity exists within any single culture. The adaptation of a child can be influenced by numerous factors in addition to culture personal, family, migration-related, social, environmental.
Any negative effects of such factors may be well hidden by the child. Migration trajectories vary in significant ways. Indecision or decision-making? The mother needed to consult before she could provide an answer. Communication styles differ. What is culture? A cultural competence guide for primary health care professionals in Nova Scotia. Kodjo, C.