This gives the brand an opportunity to connect with various audiences and cross channel promote their content. Increases Exposure to generate traffic, leads, and sales. Reduces marketing costs. Since October , our client has spent a little over 7.
This is K in profit! Improves Online Search Ranking. Your audience rarely goes past the second page. Develops Loyal Fans. Creating customer loyalty means developing long-term relationships with your fans. This relationship fosters the spread of social proof read 5 star reviews and repeat customers. Grows Customer Base. Check out these product shots to see for yourself! Pro Tip: share these pictures on your social media channels to build social proof see above and customer appreciation!
However, the MAJOR key to success in the importance of social media marketing strategies is to make sure your strategy is actionable. The best strategies involve understanding your customers, how to develop content to create meaningful conversations with them, and what platforms allow conversions to flow effortlessly. And creating an actionable social media marketing strategy is exactly what Part III is all about.
Before a few years ago, you could get away with building a social media marketing strategy on a whim. Learn what an effective social media marketing strategy should include, and follow our plan for creating your own. The first step is to establish the goals and objectives you want to achieve. Are you looking for purchases or leads? Or likes and retweets or followers? You should use the acronym S. T when setting these goals. We will do this by posting three client photos a week. The target for each is at least 50 likes and 5 comments.
It should be clear which accounts need to be updated or deleted altogether.
You want to be as specific as possible with this step. There will be more success if the target lives in the United States, is between 25 — 50 years of age, earns over 50K, primarily uses Facebook and Instagram, and has an interest in HGTV. Your social media mission statement clearly outlines what you plan to use your social media presence for.
These statements revolve around your ideal customer and are typically one-sentence statements. These short declarations will not only guide your actions, but help to keep you on track should your efforts begin to fall short. To do this, determine the purpose of every social media profile you plan to include. People will follow and purchase with you if it makes sense. When you first think of creating an online social presence, you probably want to jump immediately to this step. Instant gratification is always rewarding… right?
Within your successful strategy, you also need a strong content plan. Think about the following questions:. You know who your ideal customer is as you used that research to create your mission statements. Here are a few examples of content you could create:. Creating high quality, engaging content is a top priority. Last but not least, the most important step when it comes to social media success.
Trial and error will be your best friend when it comes to analyzing data and making tweaks. Social Media Marketing Connect with customers on social media Engage new and current customers where they spend their time. Turn those customers into a community.
Then talk with them, not at them, to convert those connections to business value. Rely on a marketing platform built for you Your enterprise team needs a powerful platform that matches the size of your marketing ambitions. Scale your social programs Whether you have five or users, 30 or 3, social accounts, our platform comes ready for you to configure it to best suit your enterprise needs—so your whole team uses it.
Deliver better campaigns Manage your campaigns successfully across social and digital properties. Then tie that performance to your other marketing and business data to put your success in context. Your marketing challenges, solved.
Campaign Planning. UGC Capture. UGC Redisplay.
Market Research. Want more information? Dive into the details and share with your team. Download the Overview PDF. Thanks for your interest!