Getting a top-end college education without going to a physical campus.
Cars driven by computers instead of humans. The chip data will be used to adjust our medications, offer suggestions to change our behavior and automatically send an ambulance -- self-driving, of course. Which industry will tech put out of business next? Diamond mining. Tech will unbundle banking for loans, payments, asset management and so on.
What technology will seem antiquated in a decade? All of our devices should be able to wirelessly charge. Wireless power will also be a necessity in developing countries. Think touch, swipe, rich hand gestures.
Now that you've seen some inspiring examples of vision statements from real companies, hopefully you're starting to get ideas for your own vision statement. Let's see if we can get some more ideas bubbling. Vision statements don't have to be as grand as those above. Small local companies might simply aspire to have the friendliest customer service in town or offer the freshest, locally grown produce.
Often your vision can be summed up in one or two sentences. In each of these examples, the vision statement helps the organization simply define its goals, creating something to work towards in the future. To further help you, we've broken down the vision statements for two potential businesses. Online Retailer: "We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery. From this statement, you can clearly tell that this company is an online retailer.
You can also tell they have put a lot of thought into their goals. They don't simply say that they want to be "the best" online shopping site - they give a list of ways in which they intend to do that. This is a quality vision statement because it outlines the specific future they intend to create for themselves, but it doesn't give specific steps on how they will do it better saved for a mission statement.
Hair Salon: "Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.
Again, it's clear from this vision statement what type of business is behind it. It also gives a good, clear list of goals, without being too specific or wordy. It paints an overall picture of a pleasant, successful business that the company hopes to become.
Since the vision statement isn't just a vision of your future - it's also a vision you're presenting to your customers about who you are - it's important that it do just that. Looking at these different vision statement examples should give you a good jumping off point for knowing what a vision statement is and how to write one.
Vision statements can be a challenge for many people because they aren't sure what form the statement is supposed to take, so let's recap:.
Now you can see that writing a good vision statement isn't difficult. Think about what your organization does and what, in an ideal world, you would like it to do and how you would like to appear to the outside world. Consider the services and attributes that you provide, then imagine how it would be if you provided the very best version of them possible.
Brooks, Jr. Sweeney Award for Visionary Leadership and Advocacy.
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