The good news is that coming up with an effective content strategy is not as complicated as you might think. Once you clearly identify your audience and your message, the topics should start to flow naturally. Ever wonder how some businesses get their website, address and hours of operation on the right-hand column of their Google results?
Simple Online Reputation Management For Your Local Business [Jack Mize] on rapyzure.tk *FREE* shipping on qualifying offers. The Internet is getting. The concept may sound daunting, but online reputation management for your local business is easy if you use this simple system.
A big component of that is your Google listing. Perhaps more importantly, you ensure that the information they find is correct and up-to-date! A verified Google listing also gives your business the opportunity to appear across Google Search, Maps, and other Google applications. It takes 5 minutes to sign up, so just go and do that now. As a business owner, there are two main types of reviews you need to worry about: employee reviews and customer reviews. There is plenty you can do to fill out your Glassdoor profile and make it look more inviting for potential employees but the only way to improve your rating is to get more happy employees to leave you positive reviews.
Customer reviews are a slightly different beast. But ultimately, it comes down to encouraging your customers to get active on online review sites. One way to do this is by contributing thought leadership articles to top tier publications.
Another way to earn third-party credibility is by earning quotes and mentions in those same top tier publications. This is time-consuming and difficult, which is why PR firms make a killing. Lastly, consider applying for industry awards. Have you ever wondered how some businesses and business owners seem to win all those great awards? Of course, you need to be doing great work to stand out from the competition, but for most awards you need to actually apply to be considered in the first place!
I recommend making yourself a list of the top awards you want to apply to throughout the year. Have any questions? Give me a holler. Transparency is a growing expectation of all businesses, and when your customers give feedback, they expect a fast, one-to-one response. Your digital reputation can be an asset for your business to utilize to provide social proof for your product, or an obstacle that is stopping potential customers from even walking through the door. Positive reviews provide validity to your business and encourage potential customers to try your services.
When a customer leaves a comment or review, a response is absolutely required. Save face. In many instances, a proper response to negative feedback will not only satisfy the initial reviewer potentially prompting them to change their review but will also show future customers that you do take customer feedback seriously and that it is a priority for your business. Speed is the name of the game.
By staying on top of a crisis early, and publicly, your business can turn a negative experience into a positive. Ensuring accurate listings for your business should go without saying, but it is something that is frequently forgotten. Accurate business listings make sure customers find what they need.
What about reviews that are blatantly false, or hate blogs aimed at ruining your reputation? These gems need more than a quick quip.
Neil Patel lays out a plan of attack best with these three options to restore your online reputation:. Aggressive SEO: If someone googles your name, appearing on page 1 and 2 of the search results will be much more important than your business card or website. They will show at a glance several high-ranking web sources talking about you.
If they display false information, the first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image. Review removal: Did that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather than providing feedback?
Does it contain improper language?
Legal liaison and speed of reaction will make it possible to remove the negative review. What Reputation Management Is So we've established what this concept isn't about. What is it about, then? Good reputation management involves: Making sure your business is the best that it can be and is worthy of a good reputation. Demonstrating a willingness to listen to and act on customer feedback. Identifying the best spokespeople for your business aka your satisfied current customers. Giving those customers a visible platform to share their experiences with your business. That visible platform?
It's usually their own smartphone, tablet or computer. Enter Online Reviews Online reviews are hugely popular and hugely influential. Specifically: 84 percent of surveyed consumers trust online reviews as much as they trust personal recommendations from friends and family. Most consumers read fewer than 10 reviews before forming an opinion about a business. Start Asking Here's where we get down to the nitty-gritty of optimizing your reputation management strategy a fancy way of saying "getting people to like you and getting new business from them".
Calling them at home at p. The wrong way. Emailing them reminders to review you every single day? The Right Way You're busy, your customers are busy, and you don't want them to feel harassed into writing reviews. Earning a Reputation In a competitive world, your reputation is everything. Have a question? Please let us know what your question is and we'll get back to you ASAP!
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