Single-image tweets and GIFs have room for characters of text when created on twitter. Though, Twitter recommends using a x pixel image for better resolution when expanded.
Multi-image tweets. These Tweets can accommodate between 1 and 4 images, characters of text when created on twitter. Summary card with large image. Summary cards allow users to click through a linked image to a web page. Along with a x pixel image, it can include characters of text, a character title, a character description.
Conversational ads. Conversational ads are created with the goal of spreading your message among your followers.
They can include a CTA, characters of text, a character headline, customizable character hashtags, along with an x pixel image, or video not exceeding When running ads to followers, make sure your profile is ready for traffic. As always, keep your targeting specific and your messaging as personalized as possible. Include eye-catching media and a strong call-to-action that invites users to engage with your brand.
Then, finish off your ad off with a relevant hashtag. Target your audience based on your goals. Or, use a Website Card , the format built by Twitter specifically to share links and images together compactly. Make sure you give both a try. Regardless of which you ultimately choose, remember to keep Twitter users focused on your call-to-action by excluding usernames and hashtags. Make the ad copy short and benefit-focused, and optimize your post-click landing page for mobile.
This will allow you to not only track conversions and clicks but to create a new audience based on the people who took your desired action remarketing. Create a campaign that speaks directly to your target segments. To make tracking easy, Twitter recommends you make a separate lead campaign for each offer. Keep your ads brief and benefit-oriented, and make sure your copy matches the offer.
Sometimes, we decide that it may be in the public's interest for certain Tweets to remain on Twitter, even if they would otherwise break our rules. We're going to. Search Twitter to find the latest news and world events faster. Find popular people, hashtags and photos for any topic you can imagine.
Most importantly, reach out to your converted leads as soon as possible. The longer you wait, the less likely they are to move further down your marketing funnel. Tweet engagement campaigns should be used to promote your most important brand messages. If you have news to share or a product to offer, this format is best for creating a conversation around it.
Figure out what your engagement goal is — do you want users to retweet? To reply?
Get them to do it with a strong call-to-action and a clear description of why they should engage with your content. First and foremost, Twitter recommends using video to humanize your brand. Promotional videos featuring people in the first few frames are twice as likely to keep users watching the whole way through. A division of the largest plumbing wholesaler in the US, Ferguson Bath, Kitchen and Lighting used Twitter to boost its following of potential clients and industry influencers:.
Learn more about their success here. See how they did it here.
Pact Coffee wanted to use Twitter to increase brand awareness and create a community of coffee enthusiasts who could share thoughts and product recommendations. So, they ran a Tweet engagement campaign to do it:. Getting high school grads to take the first step toward enrolling is tough for colleges in the overly competitive higher education industry.
To level the playing field, Mount Washington College teamed up with Adobe on Twitter with the goal of generating student leads. Together, they crafted copy that spoke to their target segments and targeted students based on the accounts they follow and the interests they have. When the Surface 3 came out, Microsoft wanted to showcase its new and improved features on Twitter. Optimize the post-ad click experience with a professional post-click landing page from Instapage.
By Phillip Agnew Jun By Samuel Bocetta Jun By Joshua Boyd Jun From May 8th, all Crimson Hexagon products are now on the Brandwatch website. Instant Registration. Marketing Published June 13 th General social media statistics Google statistics Facebook statistics Twitter statistics YouTube statistics Instagram statistics Pinterest statistics LinkedIn statistics Snapchat statistics. Social media statistics For context, as of May , total worldwide population is 7.
That works out at a new social media user every 6. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform.
Facebook accounts for Read the article. Twitter statistics million people visit Twitter each month without logging in There is a total of 1. Kit Smith Content Writer. Categories Marketing. Share this post. Tagged social media social media data statistics. Search the blog.
React Newsletter Sign-up to receive the latest insights into online trends. Sign up. Plot Curve. Learn More.
Then, finish off your ad off with a relevant hashtag. It offers an online magazine to target teens through fashion tips, advice and chat. Engagement Streamline and effectively scale monitoring and engagement efforts with a unified inbox. Want followers to tweet with a certain hashtag, visit a specific website, or sign up for a particular newsletter? Free speech is not always responsible speech. Instagram is adding ads to its Explore feed, providing businesses with another way to reach their Instagram audience.
More in marketing. View all.